When you’re wobbling across bridges, leaping off platforms and whizzing down zip wires at Go Ape, do you ever wonder just what goes on behind our forest doors?
As you may know, this year we celebrated our 14th birthday. It’s been a roller-coaster ride of adventure and we’ve relished every day, hour, minute and second. Time has flown by – it doesn’t seem that long ago when we were celebrating the opening of our very first Tree Top Adventure in Thetford forest. And now there are Go Ape adventures across the UK and we’ve taken our monkey business stateside!
Our business has grown quicker than we could have ever imagined but through it all, our vision, values and mission have all remained the same. And we believe that’s what’s made us the successful company we are today.
The way we work
We’d be nothing without our hard-working, dedicated tribe. From front-line forest folk to our busy gorillas in Banana HQ, we make sure all our employees enjoy worthwhile and rewarding careers with us. Our tribe share our vision and values – they play a core part in how our tribe carry out their jobs.
So, what is our vision, we hear you ask? Well, it’s simple: to create adventure and encourage people to live life adventurously! This has been our motto from day dot; it was Tris and Becs’ reason for launching Go Ape.
Of course, we’ve got to practice what we preach! But our tribe don’t really need much persuasion to be adventurous. Aside from swinging from tree to tree, our tribe hike, run, cycle, mountain bike, sail, climb, dive…the list goes on. Pretty much any sport or recreational activity you can think of, it’s covered by one of our tribe – we even have a pro roller derby player in our corporate events team!
Our tribe always rises to the challenge of a new adventure, too.
For example, five of the team are currently undertaking gruelling training for the 3 Peaks Yacht Race. As tough as it is long, the 3PYR involves 389 miles of sailing, 72 miles of running and 18 miles of cycling. Suffice to say, it takes a lot more dedication than a bi-weekly trip to the gym. In fact, here’s our Managing Director, Jerome Mayhew rowing a yacht – that’s some power:
We believe that being adventurous inspires others to be adventurous, too. Besides laughter, it’s the only thing we don’t mind being contagious! When people’s eyes are opened to adventure – be it through experiencing Go Ape or by hearing about someone else’s experiences – they feel inspired to get out there and live their lives more adventurously!
Nowadays, too much time is spent indoors watching TV, playing on games consoles and scrolling through social media. There’s a whole world out there waiting to be explored and discovered – and we don’t want anyone to waste that opportunity! It’s a given fact: the great outdoors is where the best memories are made.
By living life adventurously, people get to uncover what they are truly capable of.
You’ll be surprised at what you can achieve and the confidence you’ll gain will fuel the fire in your belly to make every day a new adventure.
Doing the right thing is really important to us and we aim to make sure we continue to be socially and environmentally responsible in everything we do. Our goal in the long run? To get everyone swinging from the trees. And if we don’t achieve that, we at least hope to be the best adventure company on the planet!