Category Archives: Leeds Castle

“Behind the Trees” of our new TV Advert

Go Ape filming TV advert

 

If you hadn’t already seen, we released a national TV campaign on the 7th July.

We’re encouraging all the men, women and beasts of the UK to #TakeTheFirstStep and visit Go Ape for the very first time. While you can now see the 30 second TV ad in all of it’s glory, there was a lot of work going on off-camera that made it happen. Here’s the “behind the trees” scoop from our first ever TV advert.

When: 24th-25th May 2016

Where: Go Ape Leeds Castle

Who: 13 members of the public, 16 Go Ape staff, 4 actors and a hairy herd of directors.

Preparation for the day

After 14 years of encouraging people to live life adventurously, the advert had a lot to live up to. In order to film this TV campaign, we needed genuine reactions of people experiencing our classic Tree Top Adventure for the very first time. The hunt was afoot… 

Naturally, we called on the most charismatic, fun-loving explorers we knew – the general public! Weeks before shooting, we sent out a message via email, social and the Go Ape website searching for members of the public who have never “gone ape.” We then invited a selection of bushy-tailed newbies up into the trees and filmed them on their first ever Tree Top Adventures.

On the day (queue 2 days of monkeying around on camera)

At 7am on a Tuesday morning in late-May we set off to start filming our very first TV advert. Go Ape at Leeds Castle was our location of choice. The course was closed so we could give our enthusiastic new members of the Tribe exclusive use of the course.

Before being let loose in the trees everyone had to complete a safety brief led by one of our instructors. At this time of the morning, before the sun had really woken up, we saw a lot of makeshift ways of keeping warm including lunges, jump squats, and a unique version of the shuffle.

Once our Tribe were up in the trees, however, nothing could stop them and the fun could really begin. Every single person we recorded on the day had never been to Go Ape before. The reactions we captured were real and raw (while others were just down right funny).

While shots like these were easily captured from the ground (or occasionally a nearby tree), others were a bit trickier to capture. In order to get the beautiful views of the tree-tops and really appreciate the landscapes our wind-in-your-face zip-wires travel over, we needed to go above and beyond – literally. The breath-taking shot of the zip wire crossing over the field was taken using a drone, and allowed us to really capture the wow-factor of our famous zips. Look out the final drone shot in the #TakeTheFirstStep advert.

 

We want to inspire you to #TakeTheFirstStep

All this hard work combined to make, what we think is, one tree-rific TV advert. Keep an eye out for our ad on the telly over the 6 weeks of summer and follow the #TakeTheFirstStep campaign on our social media channels. Or if you just can’t wait, check out the below:

We’re encouraging people to take their first steps by giving away free tree-time via Twitter and Facebook. Get involved and tell us who you would love to #TakeTheFirstStep with, and live life adventurously together!

5 Awesome Adventure Bloggers!

Adventure Bloggers - Love Adventure

Food, cars, travel, fashion…you name it, you can blog about it. But, for us Go Ape folk, nothing beats getting stuck into a good ol’ adventure blog. After all, adventure is our specialty…

From trekking the Himalayas to cycling Europe on a tandem, we love reading all about other people’s adventures. Aside from giving us itchy feet and turning us green with envy (thanks very much for sharing those pictures of you soaking up the sun in Oz), we find adventure blogs incredibly inspirational.

Read them, enjoy them, be inspired by them; heck, after reading them, you may even want to start an adventure of your own and blog about it! Here are five of our favourite adventure bloggers:

Adventurous Kate

It’s not a question of where Kate has been, but rather a question of where she hasn’t been. Kate packed in her job at the age of 26 and has since travelled to over 50 countries – solo. In her blog, you can read all about each destination and, in Kate’s words, learn how to travel “easily, safely and adventurously.”

We especially liked her post on zip-lining through the forest in Costa Rica.Expert Vagabond - How to seduce an ostrich

Expert Vagabond

Keen traveller and photographer Matt has been traveling the world for over 4 years. He’s super hot on adventure travel, defining it as “breaking out of your comfort zone, immersing yourself in different cultures and trying new things” (a man after our own hearts, we think). He has blogged about pretty much everything, from camping on erupting volcanoes and cage diving with great whites, to advice on ‘how to seduce an ostrich‘ (yep, that’s a real blog post…)

Hiking The Trail

Hiking The Trail is a blog about backpacking, hiking and camping. Written by Adam, it contains lots of helpful hiking gear reviews and survival tips. Although it’s an American blog, you can find several reviews of English hiking trails on there, too.

Mapping Megan

Megan and Mike are self-confessed adrenaline junkies that have been on the road since 2007. They’ve hiked the Inca Trail, biked in Bolivia and white-water rafted in Iceland…and they’ve written all about their experiences for you to read. Check out their post on 8 Amazing Trips from London, featuring our awesome Forest of Dean and Leeds Castle Tree Top Adventures. According the duo, “life begins outside of your comfort zone.” Hear, hear!

Go Ape - Forest of Dean

XpatMatt

Matt confesses that he loves “attempting ridiculous adventures in far-flung places with a total lack of planning and common sense.” Sounds fun. His blog is perfect for people needing a crash-course on travelling and adventure. He offers advice on everything from finding cheap traveling gear to learning how to scuba dive.

Are you ready to start living life adventurously? Start today by booking a trip to Go Ape! From high ropes and stirrups to Tarzan swings to zip wires, our tree-top courses are jam-packed with outdoor adventure activities!

Do you #LoveAdventure? Your favourite trip could win you a three night cabin break with Forest Holidays! Simply tell us, in 50 characters or fewer, why you love adventure. Enter here, but be quick, the competition ends on 22nd February.