Category Archives: Press release

Are you our 6 Millionth customer?

6 Million Customers Go Ape

Since 2002 we’ve been plotting ways to get the world swinging through the trees, and sometime in July 2016, we’ll be welcoming our 6 millionth customer!

We’ve come a long way since 2002, from our first Tree Top Adventure course in Thetford Forest to 30 locations UK-wide and over 60 adventures.

Our adventures now include the classic and original Tree Top Adventure, Tree Top Junior, Forest Segway and of course Zip Trekking Adventure, however there’s one thing for certain, we wouldn’t be where we are without you!

FLASH SALE: £6 off per person

To inspire your tribe to #TaketheFirstStep and Go Ape, we’re offering a 24-hour saving of £6 off per person at Go Ape (Tree Top Adventure, Tree Top Junior, Forest Segway and Zip Trekking) until 30 July 2016.

You have today to book (promo valid on 15 July 2016 only). Ends 23.59pm.

Book now, and you could be our 6 millionth Go Ape adventurer!

*Excludes Gift Vouchers and Corporate Events

Ben Fogle’s Fair Isle Adventures

Ben Fogle Share Adventure

Ben Fogle This MorningBen Fogle has joined the Go Ape Tribe to encourage families across the UK to #ShareAdventure, not screens, this summer.

Yesterday, Ben visited This Morning to spread the word about our #ShareAdventure campaign after our survey of 2,000 British parents revealed that shockingly children will spend over 86 hours in front of a screen this summer.

Not only that, but 22% of parents admitted to allowing their children to watch TV and play on screen based devices simply to keep them quiet.

To bring adventure back to families this summer we launch the #ShareAdventure portal. It’s jam-packed with real-life adventures from people across the UK to help inspire others to explore the great outdoors.

What’s more, you can now check out one of Ben’s favourite UK adventures on the Fair Isle. Here’s a sneak-peak…

“Closer to home, although not exactly easily accessible, is Fair Isle, the most remote inhabited island in the British Isles. Getting there is an adventure in itself as the island can be shut off for weeks at a time during the savage winter storms and, although part of the British Isles, it is actually closer to Norway than it is to England”

Find out what else there is to discover on the Fair Isle by checking out Ben’s adventure here.

Did we mention that you can also win incredible adventurous prizes from our lovely partners? There’s holidays, campaign gear, clothing and more up for grabs from Cotswold Outdoor, Enid Blyton, Forest Holidays, Forestry Commission, Salomon, Canopy & Stars and Suunto.

The ‘Closeted Generation’. First You’ll Be Shocked, Then You’ll Be Inspired

Share Adventure - Closeted Generation

It’s official, the summer holidays are here, and with it a world of endless possibilities to seek adventure and enjoy family time together.

Or at least that’s what we thought…

We wanted to know how families tackle technology and embrace the outdoors so we asked 2,000 parents from across the UK how they spend their family time together. You won’t believe what they said.

  • Over one fifth (22%) admitted that they regularly put their child in

    front of the TV or a games console because it’s easier

  • 49% of all parents admitted to feeling guilty about allowing their

    child to have too much screen time

  • Over half of parents (51%) worry that their children are having

    less traditional play-time experiences such as climbing trees, building a den

    or going to the park

  • 49 per cent of all British parents surveyed felt their children would

    class ‘play-time’ as watching TV and playing on computer games, rather

    than participating in outdoor activities

  • Over a quarter of British parents (26%) do not place a limit on the

    amount of screen time a child has per day with 48 per cent admitting to

    allowing their child extra ‘screen time’ to simply keep them occupied

I think you’ll agree, the results make for unpleasant reading.

The study also found that this generation of children will astonishingly spend the equivalent of 3.5 days solid in front of a screen during the summer holidays – that’s 86 hours and 40 minutes that could be spent playing outdoors!

Sadly, traditional activities like making daisy chains, flying a kite, and fruit picking are at risk of becoming obsolete with the study showing that British children are less physically active than their parents were by over an hour per day.

What can we do about the ‘Closeted Generation’?

The results of the study weren’t all doom and gloom with a clear desire amongst modern-day parents to spend more time having adventures together. Over three quarters of parents (77%) said that they would prefer their children to spend more time outside than they currently do.

We asked ourselves, what obstacles are families facing that’s preventing the future generation from enjoying more time together outdoors? With only one in ten parents believing it’s not safe for their children to play outside, and 49% feeling guilty about too much screen time we found that access to ideas is a fundamental barrier.

Six in ten (65%) parents admitted that they need to make the effort to partake in outdoor activities with their children. Most already understand the effects of too much screen time, with 42% of parents expressing concern over the negative impact on children’s imagination from over-exposure to TV, video games and smartphones (reportedly at least 2 hours 4 minutes a day during the summer break!).

With our study revealing that parents want their children to partake in more outdoor activities but are at a loss when it comes to planning family activities, we decided that something needs to be done to inspire families across the UK. That’s why we launched the #ShareAdventure campaign – and created a portal that showcases real-life experiences and adventures.

Supported by Ben Fogle, writer, broadcaster and father of two, the TV personality commented;

“I do worry that today’s generation of children are at risk of losing their sense of adventure. It is clear from the study by Go Ape that many parents need to do more to encourage their children to play outdoors. The prospect of future generations having no interest in flying a kite or climbing trees is a frightening thought. I hope parents act on this and get their children outside this summer.”

 NOW is the time to SEEK ADVENTURE

Don’t resort to allowing extra ‘screen time’ this summer to keep your children occupied – like 48% of the parents in our study. Visit the #ShareAdventure portal and get inspired for your next adventure this summer with your family. It’s packed full of real-life ideas from people across the UK that will help you share adventure – not screens.

Want to know more? View the unbelievable results here.


Stuck Behind A Screen. The Reason Why Will Shock You.

Closeted Generation Survey Results

Children will spend more time in front of a screen this summer than going on adventures.

We conducted a survey of 2,000 British parents to discover how they, and their children, will be spending family time together this summer – the results were disheartening.

Check out the infographic below and join the #ShareAdventure campaign this summer to get kids back outdoors and living life adventurously.

#ShareAdventure Survey Results

Get involved with our #ShareAdventure campaign!

Download this infographic.

Embed Our Infographic On Your Site!

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