Tag Archives: Share Adventure

The ‘Closeted Generation’. First You’ll Be Shocked, Then You’ll Be Inspired

Share Adventure - Closeted Generation

It’s official, the summer holidays are here, and with it a world of endless possibilities to seek adventure and enjoy family time together.

Or at least that’s what we thought…

We wanted to know how families tackle technology and embrace the outdoors so we asked 2,000 parents from across the UK how they spend their family time together. You won’t believe what they said.

  • Over one fifth (22%) admitted that they regularly put their child in

    front of the TV or a games console because it’s easier

  • 49% of all parents admitted to feeling guilty about allowing their

    child to have too much screen time

  • Over half of parents (51%) worry that their children are having

    less traditional play-time experiences such as climbing trees, building a den

    or going to the park

  • 49 per cent of all British parents surveyed felt their children would

    class ‘play-time’ as watching TV and playing on computer games, rather

    than participating in outdoor activities

  • Over a quarter of British parents (26%) do not place a limit on the

    amount of screen time a child has per day with 48 per cent admitting to

    allowing their child extra ‘screen time’ to simply keep them occupied

I think you’ll agree, the results make for unpleasant reading.

The study also found that this generation of children will astonishingly spend the equivalent of 3.5 days solid in front of a screen during the summer holidays – that’s 86 hours and 40 minutes that could be spent playing outdoors!

Sadly, traditional activities like making daisy chains, flying a kite, and fruit picking are at risk of becoming obsolete with the study showing that British children are less physically active than their parents were by over an hour per day.

What can we do about the ‘Closeted Generation’?

The results of the study weren’t all doom and gloom with a clear desire amongst modern-day parents to spend more time having adventures together. Over three quarters of parents (77%) said that they would prefer their children to spend more time outside than they currently do.

We asked ourselves, what obstacles are families facing that’s preventing the future generation from enjoying more time together outdoors? With only one in ten parents believing it’s not safe for their children to play outside, and 49% feeling guilty about too much screen time we found that access to ideas is a fundamental barrier.

Six in ten (65%) parents admitted that they need to make the effort to partake in outdoor activities with their children. Most already understand the effects of too much screen time, with 42% of parents expressing concern over the negative impact on children’s imagination from over-exposure to TV, video games and smartphones (reportedly at least 2 hours 4 minutes a day during the summer break!).

With our study revealing that parents want their children to partake in more outdoor activities but are at a loss when it comes to planning family activities, we decided that something needs to be done to inspire families across the UK. That’s why we launched the #ShareAdventure campaign – and created a portal that showcases real-life experiences and adventures.

Supported by Ben Fogle, writer, broadcaster and father of two, the TV personality commented;

“I do worry that today’s generation of children are at risk of losing their sense of adventure. It is clear from the study by Go Ape that many parents need to do more to encourage their children to play outdoors. The prospect of future generations having no interest in flying a kite or climbing trees is a frightening thought. I hope parents act on this and get their children outside this summer.”

 NOW is the time to SEEK ADVENTURE

Don’t resort to allowing extra ‘screen time’ this summer to keep your children occupied – like 48% of the parents in our study. Visit the #ShareAdventure portal and get inspired for your next adventure this summer with your family. It’s packed full of real-life ideas from people across the UK that will help you share adventure – not screens.

Want to know more? View the unbelievable results here.


Stuck Behind A Screen. The Reason Why Will Shock You.

Closeted Generation Survey Results

Children will spend more time in front of a screen this summer than going on adventures.

We conducted a survey of 2,000 British parents to discover how they, and their children, will be spending family time together this summer – the results were disheartening.

Check out the infographic below and join the #ShareAdventure campaign this summer to get kids back outdoors and living life adventurously.

#ShareAdventure Survey Results

Get involved with our #ShareAdventure campaign!

Download this infographic.

Embed Our Infographic On Your Site!

Forest adventure checklist: how many have you done?

Share Adventure with the Forestry Commission

Forests are so much more than a collection of trees and trails.

Many adventures can be had within the deep, dark depths of the forest – some fun, some daring, some downright bonkers. Got some time to kill this weekend? Well, partnering with our pals at the Forestry Commission, we’ve compiled a list of adventures you can have in one or more of their forest locations. How many have you done?

  1. Run, Forest, run!

Forest running beats road running hands down. Time to don your trainers and tear up those trails!

  1. Tree ID

The next time you’re walking through the forest, download the free ForestXplorer mobile app and see how many trees you can (correctly) identify.

Forestry Commission Mobile App

  1. Ride

Explore the forest on two wheels by hiring a bike, or riding your own. Depending on your skill level, you might choose to challenge yourself to leg burning climbs and daredevil descents… or just stick to single-track routes for an easy afternoon cruise.

  1. Hug a Gruffalo

Much-loved children’s book character, the Gruffalo, has taken residence in fifteen forests across the UK (click here for the full list). He’s always happy to pose for a photo, so long as he gets a hug in return. Or why not check out the Superworm trails!

  1. Bugged Out

Exploring the forest with kids in tow? Hold a competition to see who can spot the greatest variety of bugs – there are hundreds of species to find!

  1. Unleash your inner Tarzan

Swing through the trees Tarzan-style as you tackle one of Go Ape’s 28 award-winning tree-top obstacle courses. Don’t forget to holler!

Go Ape

  1. Paws for thought

If your furry friend has joined you for your adventure, why not attempt some dog agility? This Forestry Commission poster has some great suggestions for activities you and your pooch can enjoy together.

  1. Build a den

A classic forest adventure. Scour the forest floor and gather together fallen branches, and use them to craft yourself an almighty den! If your construction skills are a little rusty, check out these den commandments.

  1. Dare to bear

Fancy yourself as the next Bear Grylls? Learn bushcraft and see if you could survive on your own.

  1. Stargaze

If you’re brave enough to enter the forest at the dead of night, you’ll be rewarded with awe-inspiring views of a luminous, star-studded sky. Forests are ideal spot for stargazers as there is limited light pollution, just remember to pack a torch and warm clothes.

  1. Hot to trot

The peaceful forest is a great place to ride a horse (that is, if you have one). £40 buys you a one year permit for a variety of woodlands across Sherwood Pines. Check out the horse riding page to find out more.

  1. Forest Segway

From two legs to two wheels, Go Ape’s off-road Forest Segways are a great alternative way to explore the forest.

Told you. There are so many forest adventures you could have.

… And guess what? We’ve got 25 annual Discovery Passes to a forest of your choice in England up for grabs in our #ShareAdventure competition! Not only do the Discovery Passes give you free parking but also great discounts. Plus, there’s also 200 day passes to a Forestry Commission England forest of your choice that need to be won. Head to our #ShareAdventure page to find out more.

Did we mention there’s a prize EVERY time? Good luck!

Be Inspired and Win.



Venture off the beaten track

Share Adventure With Salomon

Salomon LogoRunning on a treadmill is monotonous. Running on the road is better, but it’s still a bit, well, flat and solid. So, the next time you don your trainers and set off for a run in the great outdoors, why not test some trails?

Trail running is mega fun. An average road run consists of dodging pedestrians, skipping over recycling bins and waiting for the green man at numerous crossings. With trail running though, you’ll find yourself dodging rocks and skipping over puddles – you won’t have to wait for anyone, or anything!

Trail running is, of course, very different from your typical treadmill stint. You’ll find yourself having to tackle all sorts of terrain – from stone paths to ragged rocks and slippery streams; from flats to intense climbs and daring drops. It makes for a fantastic adventure, even if you do have to watch your step (or steps).

…And let’s not forget about the view. Gazing over the stunning mountainous setting as you cool down is far better than making awkward eye contact with car drivers as you stretch out against someone’s garden wall.

And some physical benefits for you. Trail running has less of an impact on your joints compared with road running, it works a greater range of muscles and helps to improve your core strength. It’s quieter, calmer, and that fresh air is much better for your lungs than the fumes chugging out of car exhausts.

Of course, if you’re keen to hit the trails, you need to get kitted-out first. Our good friends at Salomon have a fantastic range of trail running gear, including:


Trail running requires trainers that are light, durable, fast, and grippy in all weather conditions. Thankfully, Salomon’s precision fit Speedcross 3 trainers tick all these boxes. With their lightweight material and soft, cushiony soles, your feet will be so snug it’ll feel like you’re running barefoot – but without the pain.SALOMON SPEEDCROSS 3


Given the long distance nature of trail running, a backpack is always a good idea. Besides, you’ve got to pack a camera to take a couple of snaps of the view from way up high, right?

This clever backpack conforms to your body shape, providing you with comfort and stability while remaining breathable and ensuring that none of the bag’s contents knock about while you’re running. Trail running is thirsty work: the underarm tube routing and bite valve with on/off system allows for quick and easy hydration as and when you need it.



If you’re tackling mountain-top trails, you’re much more exposed to the elements – wind, sun, rain, etc. Stay protected with the Salomon XA CAP: the breathable fabric is UPF50 and designed to absorb sweat as you run.


Want to win some Salomon gear?

The kind folks at Salomon have kindly donated £2,000 worth of kit to Go Ape, including caps, t-shirts, jackets and bags – and you can be in with a chance of winning some of it! Interested? Head over to our #ShareAdventure page to find out how you can be an instant winner!

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