Tag Archives: tree top adventure

“Behind the Trees” of our new TV Advert

Go Ape filming TV advert

 

If you hadn’t already seen, we released a national TV campaign on the 7th July.

We’re encouraging all the men, women and beasts of the UK to #TakeTheFirstStep and visit Go Ape for the very first time. While you can now see the 30 second TV ad in all of it’s glory, there was a lot of work going on off-camera that made it happen. Here’s the “behind the trees” scoop from our first ever TV advert.

When: 24th-25th May 2016

Where: Go Ape Leeds Castle

Who: 13 members of the public, 16 Go Ape staff, 4 actors and a hairy herd of directors.

Preparation for the day

After 14 years of encouraging people to live life adventurously, the advert had a lot to live up to. In order to film this TV campaign, we needed genuine reactions of people experiencing our classic Tree Top Adventure for the very first time. The hunt was afoot… 

Naturally, we called on the most charismatic, fun-loving explorers we knew – the general public! Weeks before shooting, we sent out a message via email, social and the Go Ape website searching for members of the public who have never “gone ape.” We then invited a selection of bushy-tailed newbies up into the trees and filmed them on their first ever Tree Top Adventures.

On the day (queue 2 days of monkeying around on camera)

At 7am on a Tuesday morning in late-May we set off to start filming our very first TV advert. Go Ape at Leeds Castle was our location of choice. The course was closed so we could give our enthusiastic new members of the Tribe exclusive use of the course.

Before being let loose in the trees everyone had to complete a safety brief led by one of our instructors. At this time of the morning, before the sun had really woken up, we saw a lot of makeshift ways of keeping warm including lunges, jump squats, and a unique version of the shuffle.

Once our Tribe were up in the trees, however, nothing could stop them and the fun could really begin. Every single person we recorded on the day had never been to Go Ape before. The reactions we captured were real and raw (while others were just down right funny).

While shots like these were easily captured from the ground (or occasionally a nearby tree), others were a bit trickier to capture. In order to get the beautiful views of the tree-tops and really appreciate the landscapes our wind-in-your-face zip-wires travel over, we needed to go above and beyond – literally. The breath-taking shot of the zip wire crossing over the field was taken using a drone, and allowed us to really capture the wow-factor of our famous zips. Look out the final drone shot in the #TakeTheFirstStep advert.

 

We want to inspire you to #TakeTheFirstStep

All this hard work combined to make, what we think is, one tree-rific TV advert. Keep an eye out for our ad on the telly over the 6 weeks of summer and follow the #TakeTheFirstStep campaign on our social media channels. Or if you just can’t wait, check out the below:

We’re encouraging people to take their first steps by giving away free tree-time via Twitter and Facebook. Get involved and tell us who you would love to #TakeTheFirstStep with, and live life adventurously together!

Birthday celebrations from around the world

Go Ape Kids Half Term

When we think of a typical British birthday party, we tend to think of balloons, games, prezzies, and cake smothered with icing and topped with candles.

Did you know that you share your birthday with around 19 million people across the globe? So, as you hover over your cake while desperately trying to think of a wish, other birthday boys and girls will be celebrating turning one year older (and wiser) in very different ways.

Here are some of our favourite birthday customs from around the world – some brilliant, others totally bizarre…

China slurps noodles

In china, ‘longevity’ noodles are served to the birthday boy or girl for lunch. These noodles symbolise long life and are meant to be slurped until the child can slurp no more – then they are bitten. We’re sure table manners like these would have got us told off as kids.

Jamaica makes flour bombs

Forget smothering a cake in icing; in Jamaica, the birthday boy or girl is smothered with flour in a tradition called ‘antiquing.’ Not sure we want this custom to catch on in the UK, though…

Brazil gets its 5-a-day

We’ve heard of parents secretly adding healthy food to kids’ meals, but never this: in Brazil, kids eat sweets shaped like fruit and veg on their birthday! Oh, and they also get their earlobes tugged on – one tug for every year (this stops after childhood, thankfully).

Israel wears the crown

Kids in Israel get treated like royalty on their birthday (the way it should be, right?). Not only do they get to don a crown made from leaves and flowers, but their parents carry them around on a chair decorated with streamers as guests dance and sing around them.

Mexico whacks a horse

…Not literally, of course. Chances are you’ve tried your luck at winning the contents of a sweet-filled piñata in the past; and in terms of its fun factor, it’s definitely up there. Blindfolded kids hurling a heavy object around…what could possibly go wrong?

Germany takes it easy

German kids are lucky, because they’re never given chores or homework to do on their birthday. Parents will often decorate the whole house and instead of a cake, candles are placed in a wooden wreath on the dining room table.

Vietnam waits ‘till New Year’s Day

Everyone in Vietnam celebrates their birthday on New Year’s Day, which the Vietnamese call ‘Tet.’ The actual day people are born isn’t acknowledged at all, meaning if a baby was born in December they’d still turn one on January 1st!

The UK gets to Go Ape!

If you’re celebrating a birthday in the UK, you can swing through the trees, jump off platforms and whizz down zip wires. That is, of course, if you book a birthday party at Go Ape!

Adventurous Kids Birthday Parties

The birthday boy or girl can hang out with their mates on one of our Tree Top Junior courses, where they’ll get to enjoy an hour of canopy exploring, obstacle conquering and trail blazing! To make their day extra special, we offer a range of extras including party bags, a Go Ape t-shirt for the birthday boy or girl, and use of our forest shelter.

Outdoor Birthday Parties Go Ape

Adults can celebrate their birthdays in the forest too, choosing from our award-winning Tree Top Adventure or Forest Segway Experience. If you want to find out more, call one of our tribe today on 0333 355 9416.

Find out more about Go Ape Birthday Parties.

#TakeTheFirstStep: one step at a time

Take the First Step Go Ape

This summer, we’ve made it our mission to inspire you, yes, you! to take the first step towards leading a happier, healthier and more fulfilled life.

And there’s only one way you can do that: by getting out there and embracing adventure!

One step at a time

We’ll be the first ones to admit that our Tree Top Adventure courses seem a little scary to start. In fact, most members of the tribe will tell you they had the jitters the very first time they climbed the rope ladder to Platform 1!

But, it would be wrong to label our courses extreme, or to say that they’re for daredevils or thrill-seekers only. A Tree Top Adventure is for everyone! Provided you’re reasonably fit and healthy, there’s no reason why you can’t enjoy a few hours of canopy exploring and trailblazing!

Perhaps you’ve always wanted to swing with us (and your inner Tarzan is dying to be released), but something’s always held you back, a fear of heights, maybe? Well, Go Ape prides itself on helping people to overcome their fear of heights you just need to be ready to take the first step.

If you embark on a Tree Top Adventure, that ‘first step’ will take place on the rope ladder leading to Platform 1. Take it one step at a time: you can be as slow as you like (within reason, of course). If you want to stop for a breather every few steps, that’s absolutely fine!

Trust us when we say, getting yourself up there is the trickiest bit (mentally, anyway).

Once you’re in the tree-tops, you’ll start to relax and realise how much fun it is up there! And besides, the bridges, tunnels, nets and swings will be welcome distractions from the fact you’re suspended 30+ feet in the air!

Woodchip Landing at Go ApeAnd here’s the thing: on a Tree Top Adventure, you pick your route. As you make your way through the course, you can choose to take-on easier obstacles, or (if you’re feeling brave) trickier ones. You might select ‘beginner mode’ to start and then crank it up to advanced as you go along, it’s up to you.

If you stick to the more simple routes the whole way round, that’s absolutely fine. Kudos to you for facing your fear head-on, clambering up into the tree-tops and conquering a Tree Top Adventure!

Few things compare to that “I’ve done it!” mini-fist-pump-feeling you get as you whizz down the final zip wire, landing (gracefully or not so gracefully) in a soft pile of woodchip. We promise you’ll enjoy your tree-top time so much, you’ll be wanting to book another Go Ape adventure!

A happier, more adventurous you is just around the corner, are you ready to take that first step?

Are you our 6 Millionth customer?

6 Million Customers Go Ape

Since 2002 we’ve been plotting ways to get the world swinging through the trees, and sometime in July 2016, we’ll be welcoming our 6 millionth customer!

We’ve come a long way since 2002, from our first Tree Top Adventure course in Thetford Forest to 30 locations UK-wide and over 60 adventures.

Our adventures now include the classic and original Tree Top Adventure, Tree Top Junior, Forest Segway and of course Zip Trekking Adventure, however there’s one thing for certain, we wouldn’t be where we are without you!

FLASH SALE: £6 off per person

To inspire your tribe to #TaketheFirstStep and Go Ape, we’re offering a 24-hour saving of £6 off per person at Go Ape (Tree Top Adventure, Tree Top Junior, Forest Segway and Zip Trekking) until 30 July 2016.

You have today to book (promo valid on 15 July 2016 only). Ends 23.59pm.

Book now, and you could be our 6 millionth Go Ape adventurer!

*Excludes Gift Vouchers and Corporate Events

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