Monthly Archives: July 2015

Head For The Forest and Find Your Adventure

Share Adventure - Forest Holidays

This week we caught up with the lovely folk at Forest Holidays to get their top tips for finding adventure this summer at their cabins across the UK. Here’s what they had to say:

“The summer holidays are here and at Forest Holidays there are so many exciting adventures to share, from mountain climbing to river canoeing to forest survival. Are you ready for your summer adventure?

Rivers and Lochs

How about gorge walking along the River Croe near our Ardgartan Argyll cabins in Scotland? This exhilarating activity takes you down natural flumes into clear pools and through waterfalls. Expect to get very, very wet. Closer to home, and considerably more peaceful, your cabin is on the shores of Loch Long where fishing for mackerel is ideal at this time of year.

Down at the Forest of Dean in Gloucestershire, the mighty river Wye is the perfect place for canoeing, whether it’s a serene sightseeing trip or a thrilling ride through the rapids.

Mountains and Moors

At Strathyre cabins the adventures are more land-based. You are at the Gateway to the Trossachs, where climbing, abseiling and hill walking are the top activities. Strathyre is at the base of Ben Ledi, which, at 867m, is an achievable challenge with dramatic views as your reward.

Further south in Yorkshire, Cropton and Keldy are on the edge of the North York Moors, a stunning natural landscape. Here dramatic outcrops deliver breath-taking views; none more arresting that that from Roseberry Topping, which is another tough but rewarding climb.

Fields and Meadows

A more gentle approach to outdoor adventure can be found in the fields and meadows that surround our Forest locations. Pack your picnic hamper, bring the camping chairs and the cricket set and head for an open forest glade. Here you can spend an afternoon of shared pleasure with friends or family.

Family Time - Forest Holidays

Some of our locations have a more open aspect on the edge of the forest. Stargazing under a summer night’s sky is the sort of outdoor adventure that builds and builds as the full glory of the night’s sky gradually reveals itself. We have a strict “no light pollution” policy and the Forest of Dean, Thorpe Forest and Cropton all have cabins in a meadow setting to make the most of the stargazing opportunity.

Fun in the forest

At the heart of it all is the forest. Acres and acres of Forestry Commission woodland where the only limit to your adventures is your energy and imagination.Building a Den - Forest Holidays

Meet the Forest Ranger who will take you on late-night expeditions, complete with special night vision glasses. Look out for badgers, deer, owls and, in the Forest of Dean, even wild boar! Or learn forest survival skills, so if you ever find yourself on the adventure of a lifetime, sleeping under the stars, you will know how to build a shelter, forage for food and light a fire.

And don’t forget, every Forest Holiday location is close to a Go Ape, so take the tribe swinging through the trees for the ultimate forest adventure.

There are so many adventures to share on a Forest Holiday simply because the Great British outdoors has so much to offer. Enjoy your summer and #shareadventure.”


Stay in one of 9 stunning locations with Forest Holidays this Autumn and save 10% on breaks between 3 September to 18 December 2015*.

Simply enter promotional code GAAUTUMN15 when booking at

Terms and conditions: * 1. This offer applies to new bookings for breaks taken between 3 September and 18 December 2015. 2. Promotional code GAAUTUMN15 must be entered at the time of booking and cannot be added retrospectively. 3. This offer cannot be used in conjunction with any other offer or discount. 4. 10% discount is off the cost of your cabin only. 5. Offer expires 30 September 2015.

Top 10 Adventures Children Are Missing Out On

Closeted Generation Survey Results

The results are in…and they’re not good.

We recently conducted a survey of 2,000 British Parents to find out how they’ll be spending time with their children this summer. Shockingly, we found that the average child will spend over 86 hours in front of a screen – leaving less time for exploring the great outdoors.

What’s more we discovered that children will be missing out on traditional adventures in favour of watching TV and playing computer games.

Here’s the top 10 adventures children will be missing out on:

1. Traditional outdoor activities, like making a daisy chain and bird watching (49%)

2. Building a den (42%)

3. Flying kites (41%)

4. Climbing trees (37%)

5. Fruit picking (33%)

6. Skimming stones on a lake (29%)

7. Planting their own seeds (26%)

8. Playing in open space and woodland (25%)

9. Searching for insects (25%)

10. Pond dipping or paddling (23%)

Whilst the results make for sad reading, there’s light at the end of the tunnel with 77% of parents stating they would prefer their children to spend more time outside than they currently do.

We’ve got the answer!

Join Go Ape and Ben Fogle with our #ShareAdventure campaign! Many parents are at a loss when it comes to planning family trips or summer activities for their children – which is why we created our inspirational adventure portal. It’s jam-packed with real-life adventures from people across the UK to help you make this year your Summer of Adventure.

Go on, visit #ShareAdventure, be inspired, and WIN amazing adventurous prizes.

For more information on our #ShareAdventure survey, click here.

Ben Fogle’s Fair Isle Adventures

Ben Fogle Share Adventure

Ben Fogle This MorningBen Fogle has joined the Go Ape Tribe to encourage families across the UK to #ShareAdventure, not screens, this summer.

Yesterday, Ben visited This Morning to spread the word about our #ShareAdventure campaign after our survey of 2,000 British parents revealed that shockingly children will spend over 86 hours in front of a screen this summer.

Not only that, but 22% of parents admitted to allowing their children to watch TV and play on screen based devices simply to keep them quiet.

To bring adventure back to families this summer we launch the #ShareAdventure portal. It’s jam-packed with real-life adventures from people across the UK to help inspire others to explore the great outdoors.

What’s more, you can now check out one of Ben’s favourite UK adventures on the Fair Isle. Here’s a sneak-peak…

“Closer to home, although not exactly easily accessible, is Fair Isle, the most remote inhabited island in the British Isles. Getting there is an adventure in itself as the island can be shut off for weeks at a time during the savage winter storms and, although part of the British Isles, it is actually closer to Norway than it is to England”

Find out what else there is to discover on the Fair Isle by checking out Ben’s adventure here.

Did we mention that you can also win incredible adventurous prizes from our lovely partners? There’s holidays, campaign gear, clothing and more up for grabs from Cotswold Outdoor, Enid Blyton, Forest Holidays, Forestry Commission, Salomon, Canopy & Stars and Suunto.

The ‘Closeted Generation’. First You’ll Be Shocked, Then You’ll Be Inspired

Share Adventure - Closeted Generation

It’s official, the summer holidays are here, and with it a world of endless possibilities to seek adventure and enjoy family time together.

Or at least that’s what we thought…

We wanted to know how families tackle technology and embrace the outdoors so we asked 2,000 parents from across the UK how they spend their family time together. You won’t believe what they said.

  • Over one fifth (22%) admitted that they regularly put their child in

    front of the TV or a games console because it’s easier

  • 49% of all parents admitted to feeling guilty about allowing their

    child to have too much screen time

  • Over half of parents (51%) worry that their children are having

    less traditional play-time experiences such as climbing trees, building a den

    or going to the park

  • 49 per cent of all British parents surveyed felt their children would

    class ‘play-time’ as watching TV and playing on computer games, rather

    than participating in outdoor activities

  • Over a quarter of British parents (26%) do not place a limit on the

    amount of screen time a child has per day with 48 per cent admitting to

    allowing their child extra ‘screen time’ to simply keep them occupied

I think you’ll agree, the results make for unpleasant reading.

The study also found that this generation of children will astonishingly spend the equivalent of 3.5 days solid in front of a screen during the summer holidays – that’s 86 hours and 40 minutes that could be spent playing outdoors!

Sadly, traditional activities like making daisy chains, flying a kite, and fruit picking are at risk of becoming obsolete with the study showing that British children are less physically active than their parents were by over an hour per day.

What can we do about the ‘Closeted Generation’?

The results of the study weren’t all doom and gloom with a clear desire amongst modern-day parents to spend more time having adventures together. Over three quarters of parents (77%) said that they would prefer their children to spend more time outside than they currently do.

We asked ourselves, what obstacles are families facing that’s preventing the future generation from enjoying more time together outdoors? With only one in ten parents believing it’s not safe for their children to play outside, and 49% feeling guilty about too much screen time we found that access to ideas is a fundamental barrier.

Six in ten (65%) parents admitted that they need to make the effort to partake in outdoor activities with their children. Most already understand the effects of too much screen time, with 42% of parents expressing concern over the negative impact on children’s imagination from over-exposure to TV, video games and smartphones (reportedly at least 2 hours 4 minutes a day during the summer break!).

With our study revealing that parents want their children to partake in more outdoor activities but are at a loss when it comes to planning family activities, we decided that something needs to be done to inspire families across the UK. That’s why we launched the #ShareAdventure campaign – and created a portal that showcases real-life experiences and adventures.

Supported by Ben Fogle, writer, broadcaster and father of two, the TV personality commented;

“I do worry that today’s generation of children are at risk of losing their sense of adventure. It is clear from the study by Go Ape that many parents need to do more to encourage their children to play outdoors. The prospect of future generations having no interest in flying a kite or climbing trees is a frightening thought. I hope parents act on this and get their children outside this summer.”

 NOW is the time to SEEK ADVENTURE

Don’t resort to allowing extra ‘screen time’ this summer to keep your children occupied – like 48% of the parents in our study. Visit the #ShareAdventure portal and get inspired for your next adventure this summer with your family. It’s packed full of real-life ideas from people across the UK that will help you share adventure – not screens.

Want to know more? View the unbelievable results here.


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