Ben Fogle has joined the Go Ape Tribe to encourage families across the UK to #ShareAdventure, not screens, this summer.
Yesterday, Ben visited This Morning to spread the word about our #ShareAdventure campaign after our survey of 2,000 British parents revealed that shockingly children will spend over 86 hours in front of a screen this summer.
Not only that, but 22% of parents admitted to allowing their children to watch TV and play on screen based devices simply to keep them quiet.
To bring adventure back to families this summer we launch the #ShareAdventure portal. It’s jam-packed with real-life adventures from people across the UK to help inspire others to explore the great outdoors.
What’s more, you can now check out one of Ben’s favourite UK adventures on the Fair Isle. Here’s a sneak-peak…
“Closer to home, although not exactly easily accessible, is Fair Isle, the most remote inhabited island in the British Isles. Getting there is an adventure in itself as the island can be shut off for weeks at a time during the savage winter storms and, although part of the British Isles, it is actually closer to Norway than it is to England”
Find out what else there is to discover on the Fair Isle by checking out Ben’s adventure here.
Did we mention that you can also win incredible adventurous prizes from our lovely partners? There’s holidays, campaign gear, clothing and more up for grabs from Cotswold Outdoor, Enid Blyton, Forest Holidays, Forestry Commission, Salomon, Canopy & Stars and Suunto.